When it became clear there were major commercial flows in America, then the majors piled in.
Now it looks like the majors are getting interested in Britain at a very early stage - thanks in no small part to the confident reserve estimates from the British Geological Survey and the open arms of the UK government.
The large energy players bring deep pockets and serious expertise with them and will be able to extract, sell and distribute any found gas quicker than smaller companies.
The advantage for the consumer could also be mouth watering - US energy costs are now a third of those in Europe.
If Britain can extract 10% of the estimated reserves it could supply the entire country for almost 50 years.
Total is to spend tens of
millions of pounds buying substantial stakes in firms with drilling
licences in the north of England, where other large energy firms such as
Centrica and Gaz de France have already invested.
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